Marketing requires a wide range of expertise: from strategists, auditors, to advertising specialists or e-commerce experts. Sometimes it is better to outsource the expertise when you need it.

Hiring people and systems to handle the Marketing Department is sometimes the biggest expense in a company’s budget. Businesses today also need to consider the dynamics of the market where they are, and how quickly today all the Marketing aspects are changing (Mainly the Digital Marketing). Outsourcing the Marketing Department allows businesses to have a variable cost instead of a fixed cost, and be more flexible in which resources they need to have and when.

Outsourcing your Marketing allows you to compare your operations with the best practices, the experience that can only be gained by supporting many companies is key for implementing best practices.

Some businesses, hire marketing teams to handle execution activities, like writing contents, and they lose the focus of the brain, the thinkers of the company, the ones that understand the pricing, positioning, promoting of your products, customer relationships, segmentation, etc.

A lot of businesses are growing through diversification, and having a variable cost in a riskier project is better than having a fixed cost.

If you need to grow faster than you do now, and you need to do it without hitting your P&L with fixed costs, you need to partially or fully, outsource your Marketing Department, accelerating the launch of new products or distribution channels.

When your business revenue is down, one of the first things that is usually cut is Marketing, going to an outsource Marketing model can be the solution