Why Outsource Marketing

Outsource Marketing (Outsourcing)

Outsourcing your marketing team (partially or completely) is a big decision for any company. Used correctly, it can bring great value by putting your organization in expert hands. Also, for small or medium sized companies that cannot afford or are not in the situation of hiring new employees, outsourcing the marketing to experts can be a strategic move that powers the growth of their business.

  • YOU LACK A SPECIFIC EXPERTISE

    Marketing requires a wide range of expertise: from strategists, auditors, to advertising specialists or e-commerce experts. Sometimes it is better to outsource the expertise when you need it.

  • FIXED COSTS

    Hiring people and systems to handle the Marketing Department is sometimes the biggest expense in a company’s budget. Businesses today also need to consider the dynamics of the market where they are, and how quickly today all the Marketing aspects are changing (Mainly the Digital Marketing). Outsourcing the Marketing Department allows businesses to have a variable cost instead of a fixed cost, and be more flexible in which resources they need to have and when.

  • BENCHMARKING

    Outsourcing your Marketing allows you to compare your operations with the best practices, the experience that can only be gained by supporting many companies is key for implementing best practices.

  • FOCUSING ON THE BRAIN

    Some businesses, hire marketing teams to handle execution activities, like writing contents, and they lose the focus of the brain, the thinkers of the company, the ones that understand the pricing, positioning, promoting of your products, customer relationships, segmentation, etc.

  • YOU ARE LAUNCHING A NEW BRAND, PRODUCT, OR ENTERING A NEW CATEGORY

    A lot of businesses are growing through diversification, and having a variable cost in a riskier project is better than having a fixed cost.

  • RAPID GROWTH

    If you need to grow faster than you do now, and you need to do it without hitting your P&L with fixed costs, you need to partially or fully, outsource your Marketing Department, accelerating the launch of new products or distribution channels.

  • YOUR REVENUE IS DOWN

    When your business revenue is down, one of the first things that is usually cut is Marketing, going to an outsource Marketing model can be the solution

Contact us and find out how we can help your business.