Key Steps for a Strong SEO Strategy
- Keyword research is the first step to a successful SEO strategy. Understand what people are searching for when discovering your business in a search engine. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank.
- Meta tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page.
- Content is king. Search engines have stated that creating quality content is the best way to rank for keywords and also create positive user experiences.
- Backlinks are super important. Remember, it’s not about which site has the most links, but who has the most quality links pointing back to their website.
- Social media.You must establish a strong social media presence on sites like Facebook, Instagram, Twitter, etc. These social media sites send search engines signals of influence and authority.
- Product images. When many consumers search for products in the search engines, not only are they looking at the “Web” results, but they’re also looking at the “images” results.
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