How to Adapt Your Marketing During the Coronavirus (COVID-19)
We have fallen on unprecedented times in our recent history. The effects of coronavirus (COVID-19) have been felt throughout the world. Many businesses are struggling to stay afloat. A lot of brick and mortar stores are attempting to make digital marketing their main focus now. However, it’s clear that online businesses have been given a boost and advantage during this time. If you’re having a hard time adapting, don’t worry, we’re here to help! Take a look at some of the best tips below for how to adapt your marketing during the coronavirus.
How to Adapt Your Marketing During the Coronavirus
It goes without saying that things are a little different than they normally are. Many businesses are closed, schools are closed, and people are worried. As the saying goes, “the only constant in business is change”, and that certainly applies here. While change is definitely needed here, there are some major errors you can make as well as a couple of opportunities you can take advantage of. Let’s first start off with the marketing efforts you should avoid.
Tactics to Avoid
The biggest mistake a business can make is trying to capitalize on the coronavirus pandemic. This includes “COVID-19” sales, news or political commentary, or other tactless communications. It is completely okay and encouraged to share updates about your business’s response to the pandemic. This can include information like store closures, hour changes, or what your business is doing to help. It’s best to discuss information and news about your brand only.
While it’s important to think about what your company is going to say now, it’s also imperative you look at any scheduled posts or marketing campaigns. Certain phrases or visual imagery may need to be changed to remain empathetic and sensitive in the current environment. Try to avoid phrases mentioning holding hands, being close with others, or going out. It also may be a good idea to review images and change any that feature people close together like at a bar or working in an office.
Ways to Adapt Your Marketing During the Coronavirus
Now that we’ve discussed things to avoid, it’s time to talk about ways to adapt your marketing during the coronavirus. The first piece of advice we can offer is that it’s okay to market and sell as usual as long as you’re being tactful and mindful of what we mentioned above. For example, a lot of people are stuck at home and looking for things to do. Therefore, it’s a good idea to market an educational course related to your product. However, it would be a bad idea to say something along the lines of, “since you’re stuck at home due to the coronavirus, come try our course”. Stay vigilant but stay smart.
Some opportunities you can take advantage of during this time are educational courses, as we mentioned above, and paid ads. Right now, paid ads are becoming cheaper and cheaper to purchase. The pricing trend is continuing to trend downward as well. Now would be a great time to invest in paid marketing ads for your brand or product. Educational content, such as a video series or PDF download would be a great way to introduce new people to your business.
If you’re looking for ways to adapt your marketing during the coronavirus, we highly recommend you contact us! We’re a top-rated marketing agency / consulting with the knowledge, experience, and dedication you need during this time. We can help you make sure you’re not only making the right choices but also taking advantage of the new opportunities available to your business.